The Basics of Mergers & Acquisitions: How You Can Buy Your Biggest Competitor, or Maximize The Value of Your Price

Have you ever wondered what it would take to buy a competitor, how businesses are valued, or what buyers look for when acquiring a company?

In this short presentation, Oli Luke will break down business valuations, deal structures, and the financing strategies behind growth through acquisition.

Who is Oli Luke?

Oli Luke is the marketing strategist behind some of the most successful private practice hearing care clinics in North America.

 After building a digital marketing group and a direct mail company in the UK, he was introduced to the hearing care industry in 2017. Working with a small group of clinics across Texas, he implemented several industry-first strategies that drove record-breaking results for upgrades and online growth—many of which have since become industry norms.

 As demand for his expertise grew, he co-founded Orange & Gray, a private consultancy that partners exclusively with high-performing private practices, helping them accelerate growth, set new benchmarks of excellence, and shape the future of private practice hearing care.

 In 2021, he launched The Business of Hearing Podcast, now the industry's #1 marketing podcast.