We are currently transitioning from predominantly serving Silent Generation patients to catering to Baby Boomers. This shift presents challenges due to the significant differences between these two generations.
Their distinct belief systems, decision-making processes, and varying levels of wealth necessitate tailored approaches in hearing care to meet their unique preferences.
In this presentation, Oli Luke will share data and key insights from studies on both generations, focusing on their preferences in patient care, decision-making, and marketing/education.
Who is Oli Luke?
Oli Luke is the marketing strategist behind some of the most successful private practice hearing care clinics in North America.
After building a digital marketing group and a direct mail company in the UK, he was introduced to the hearing care industry in 2017. Working with a small group of clinics across Texas, he implemented several industry-first strategies that drove record-breaking results for upgrades and online growth—many of which have since become industry norms.
As demand for his expertise grew, he co-founded Orange & Gray, a private consultancy that partners exclusively with high-performing private practices, helping them accelerate growth, set new benchmarks of excellence, and shape the future of private practice hearing care.
In 2021, he launched The Business of Hearing Podcast, now the industry's #1 marketing podcast.
.jpg)